Turner gets Fresh with Total Drama
Turner CN Enterprises has acquired the licensing and merchandising rights to Fresh TV’s Total Drama.
Total Drama is the first ever tween-targeted animated comedy reality
series, which parodies reality television. The Enterprises team will be
responsible for the product licensing and Home Entertainment of the
whole Total Drama franchise, which includes Total Drama Island, Total
Drama Action, Total Drama World Tour and Total Drama Season 4.
Total Drama Island was Fresh TV Inc’s first animated reality TV
spoof, which became CAKE’s best-selling property of 2008 and the most
watched programme on Cartoon Network by 11 to 16 year-olds. Total
Drama Action, the follow-up series, is an animated comedy for tweens,
which showcases all the elements of tweens’ favourite reality TV shows
within the framework of an exciting, larger-than-life elimination
competition. The third series in the franchise, Total Drama World Tour,
features contestants who have to sing dance, and battle it out in
outrageous challenges set all around the globe. 3x26 episode seasons
have been produced with each season supported by unique multiplatform
games, a website and competitions, which are all tied into weekly
episodes.
Jason Rice, director of licensing (Russia, Africa, Middle East and
Israel) and Live Events, Turner CN Enterprises says: “Total Drama is
the only tween targeting animated comedy reality series featuring an
authentic and compelling cast, extremely hilarious challenges and
off-screen multiplatform elements where tweens can get more involved.
We’re thrilled to be developing an innovative merchandise programme
focusing initially on soft lines, publishing, DVD and promotions
targeting boys and girls aged eight to 13 years.”
Tom McGillis, executive producer, Fresh TV, adds: “Fresh is
dedicated to providing cutting-edge material that resonates with the
teen and tween audience and Total Drama represents this mandate to the
fullest. We are so excited that CAKE will help bring our highly
addictive series to tweens around the globe.”
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