Turner unveils CNN plans
Turner CN Enterprises has confirmed plans for the expansion of its
adult brand licensing business, using its portfolio of channel brands
in the EMEA region.
The first channel brand earmarked for development is CNN. Turner CN
Enterprises will be seeking a select roster of partners with the vision
to translate the key characteristics of this globally respected brand
into high quality, commercially viable licensed products.
A product concept guide has been created which focuses on travel
and business products for the first phase of the campaign and
conversations have started with partners in the field including travel
guide publishers and luggage and travel accessories manufacturers.
Alan Fenwick, vice president, Turner CN Enterprises, comments: “The
CNN brand enjoys fantastic global recognition driven by a comprehensive
broadcast platform and a strong online presence. We look forward to
developing the CNN licensing programme and building relationships with
licensees with the vision to create product that celebrates the values
of this unique property.”
Mark Haviland, marketing director, CNN International EMEA,
adds: “This is an exciting first step in translating the CNN values
into relevant products that speak to our international credentials and
get us in front of new audiences. At the same time, it marks the
beginning of a new revenue stream for a brand that is always looking
for innovative new business models.”
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