VeggieTales adventure for girls
Big Idea Entertainment, a member of the Classic Media family and the leading faith-based studio and producer of children’s and family programming, characters and brands, has announced it will release a brand new VeggieTales enchanting adventure.
“We’re thrilled to introduce the first VeggieTales show created specifically for girls,” said Greg Fritz, SVP of sales and marketing at Big Idea Entertainment. “Sweetpea Beauty is a fun fairy Veggie tale that will help young girls understand the real meaning of true beauty just the way they are. A comprehensive line of consumer products will be available that will allow girls to play and learn about this important lifelong lesson.”
The VeggieTales: Sweetpea Beauty—A Girl After God’s Own Heart release is supported by an extensive marketing and advertising campaign. The campaign will focus on national print, television, radio, online and promotions with the VeggieTales team.
Big Idea Entertainment will promote the DVD release through their branded, interactive grocery carts for children in regional Kroger and Kmart locations. Each TVKart will feature a video screen with selection button for kids to watch VeggieTales silly songs, clips and promotions for upcoming DVD releases including Sweetpea Beauty. Additionally, indoor advertising on closed-circuit televisions will play clips and silly songs in national quick service restaurants including McDonalds, Wendy’s, Arby’s, KFC, Hardee’s, Carl’s Jr. and at more than 500 Chuck E. Cheese’s locations in the birthday party area. More than 800 Gymboree and Crazy 8 locations in the United States, United Kingdom, Ireland and Australia will play clips and silly songs from the DVD on their GymTV in-store viewing area.
Big Idea Entertainment will roll out a line of Sweetpea Beauty-themed consumer products for this summer. Merchandise will include plush toys of Sweetpea Beauty and Prince Larry characters from Gund, a puzzle from Talicor, T-shirts from Crossroads Designs, purse and shoe charms from Crocs/Jibbitz, photo albums, book covers, a coin purse, tote bag, melamine place set, back pack and placemat from Gregg Gift, among others.
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