Wallace and Gromit on the small screen
Aardman Animations has announced that Wallace and Gromit will feature in npower’s new TV advert.
Wallace and Gromit are up to their usual ‘inventive’ mischief in
delivering npower’s message of sensible energy consumption in the home.
The loveable duo soon learns a valuable lesson in monitoring energy, as
they curb their excessive consumption.
The new advertising campaign created by VCCP for npower is in a 30
and a 40 second format and breaks on 1st April across national
television.
The 30 second advert opens in a darkened room where Wallace is in a
state of panic. Hidden behind a cushion he watches a horror movie on
his latest invention, a homemade widescreen TV. Wallace's widescreen
TV defies convention, consisting of multiple TV’s cobbled together.
However, a scary movie is not the only thing poor Wallace has to
worry about when the penny finally drops that his stack of TV’s has in
fact become an energy consuming monster. Luckily, the savvier Gromit
saves the day when he receives advice from customer care advisor Penny
on how to cut energy consumption.
The 40 second advert actually shows the viewers what movie is
scaring the life out of Wallace – Revenge of the Killer Watts - as well
as having an additional scene of Gromit creeping up on Wallace and
passing family photographs of Frankenwallace and Dracuwallace along the
way.
Sean Clarke, Head of Aardman Rights said: “Wallace and Gromit lend
themselves perfectly to dispelling the myths around energy efficiency
in the entertaining way they are famous for.”
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