A strong year for UK's top specialist Publisher Egmont
The UK’s top specialist publisher of children’s magazines and books,
Egmont, have delivered a solid set of ABC results in the period January
to June 2011.
Despite a challenging market, some notable performers include Disney’s
Princess recording a period on period growth of 9.0% and Disney & Me
maintaining a steady increase of 2.5% period on period and 1% year on
year. Egmont’s overall Disney portfolio increased 21.4% year on year,
with the successful launch of the Toy Story magazine in July last year.
Egmont’s investment in Toxic, the leading UK boy’s magazine, has paid dividends with a new editorial team and fresh magazine package, a new look interactive website and new initiatives including “The Big Joke”, a competition fronted by TV’s Dick and Dom. The magazine is up 0.7% year on year, which is the biggest increase in pre-teen magazines across the sector. Additionally, Toxic’s period on period growth held steady compared to its competitors in the primary boys sector.
Egmont’s girls’ portfolio, which consists of four key titles (Barbie, Go Girl, Disneys Princess and Tinkerbell), demonstrated the continuing appetite for magazines with a solid period on period growth of 0.4%. Key titles such as Barbie and Disney’s Princess showed period to period growth of 6% and 9.0% respectively, capitalising on DVD and Film releases.
Egmont also celebrated two new launches – Animal Cuties in June and the year’s biggest magazine launch We Love Pop, which hit the newsstands in July. The magazine is aimed at pop-loving (13 – 15 year-olds) and is accompanied by an integrated website.
Social Links