Baby Jake adds Egmont to licensing programme
BBC Worldwide has announced publishing and DVD partners for hit CBeebies show Baby Jake.
Egmont has been appointed to develop the book publishing range with plans to roll-out in July 2012. 2|entertain has also signed up to the brand with plans to publish the debut DVD in the first half of 2012.
Billy Macqueen, joint managing director and Darrall Macqueen, executive producer at Baby Jake, commented: "Since launching on 4 July, Baby Jake has been a permanent fixture in the CBeebies iPlayer ‘Top Five’ and grew from 240,000 viewings in week one to a half a million viewings in week two."
They added: "These deals build upon the UK master toy licence signed with Vivid in
June and reinforce the early success of Baby Jake on CBeebies itself and
on the BBC’s catch-up platforms. We’re delighted that 2|entertain and Egmont have partnered with Darrall Macqueen and BBC Worldwide to expand Baby Jake’s success from the small screen to the high street.”
Baby Jake was developed by Darrall Macqueen and combines storytelling,
humour and a mixture of live action and 2D photographic animation.
BBC Worldwide was last month confirmed as the licensing agent for the brand, and has secured a raft of high profile partners to develop product programmes including Vivid as the UK master toy company.
David Riley, MD for Egmont Publishing Group, commented: "Egmont are thrilled to be welcoming Baby Jake to the Egmont portfolio. Baby Jake perfectly captures the essence of childhood and we are excited to be creating books and magazines which will enable children to laugh, sing, wiggle, jiggle and scribble along with Baby Jake and his friends. We are delighted to be working with Darrall Macqueen Ltd to bring this fantastic property to life on the page.”
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