Hallmark Cards and Design Objectives remain Forever Friends
Following three successful years working together mostly on the well
known Forever Friends brand, Design Objectives has signed a new
licensing deal with Hallmark Cards.
Design Objectives, the company responsible for the UK’s leading craft
website docrafts.com and recognised market leader in the papercrafting
world, will continue to build on the successful launch ranges of Forever
Friends craft products across the country in 2011, with a wider offering
in 2012.
The brand has seen great success over the last 3 years with over 400 products in the range, including 2 triple crafting cd-rom sets, sold via their TV shopping partner Ideal World, and an exclusive ‘Black & Gold’ collection which has become a best seller with growing retail chain Hobbycraft.
The new deal will also cover a broader range of categories including kids crafting and other Hallmark properties including Country Companions and Lucy Cromwell. It also covers new international territories.
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