Haven Licensing joins Paul Frank brand
Saban Brands has announced the appointment of Haven Licensing as the new agent for Paul Frank in Australia and New Zealand.
Designworks is the new fashion and accessories licensee for the brand for the same territories. The announcement was made today by Kirk Bloomgarden, senior vice president, International Licensing, Saban Brands.
Haven Licensing joins an existing global roster of Paul Frank agents who represent over 120 licensees worldwide in categories including apparel, publishing, novelty and home décor. Haven Licensing represents some of the industry’s leading entertainment companies, including LEGO and Sanrio.
Designworks will also create a line of fashion and accessories with a dual gender target audience which will launch in the marketplace in Q1 2012. Marketing campaigns are currently being devised for the territory and include consumer advertising, promotions and retail events.
The Paul Frank brand continues to expand on a global scale with new licensing partners, new product categories and new content initiatives including the mobile game app, Paul Frank’s Magic Balloon and a new Christmas television special.
Bloomgarden commented: “We are thrilled with the rapid expansion of the Paul Frank brand in the international marketplace. Our licensing partners recognise the established brand equity, and the potential to create new innovative products that will appeal to its loyal fans and a new generation of followers worldwide.
"We are excited to work with the Haven Licensing team as we continue build Paul Frank across Australia and New Zealand," he added.
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