LBX Robots to enter the American market

Dentsu Entertainment USA, Inc has announced that Little Battlers eXperience 'LBX' is now heading straight for the American market.

Danball Senki, the animated series came to life as a joint production effort from video game company and Danball Senki/LBX property creator LEVEL-5.

Based on the animation, toy, video game called Danball Senki, the toys have been made by Bandai. The literature is published by Shogakukan and Media Factory, and animation by studio OLM, makers of Pokémon.

The series now airs on TV Tokyo Network's coveted prime time programming block.

Mr. Yuma Sakata, president and chief executive officer, Dentsu Entertainment USA,  commented: “The LBX project in Japan is a perfect example of how Dentsu Entertainment USA’s strategy functions in Western markets. The LBX content in Japan was creative and relevant for the audience, and the co-ordinated launch by multiple partners was perfectly executed.  Here in the Americas, as we begin our work with ‘Western’ talent and licensing partners, we have every indication that LBX will receive the same enthusiastic reception.”

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