Panel announced for this year's License This! Challenge
The judging panel for this year’s License This! challenge has been announced!
The panel for this year's 'Dragon's Den' style License This! challenge will be chaired by Andrew Kerr, Managing Director, Aoh!k Commercial Ltd,
previously of Classic Media and Ragdoll. Andrew will be joined on the
panel by Oliver Dyer, Managing Director, Skew Studio; Eric Huang,
Publishing Director, Media and Entertainment, Penguin Group and Patricia
de Wilde, Licensing Director, Marathon Media and President, F2D2.
As part of the Brand Licensing Europe exhibition, the challenge was launched in
2010 to attract entries from all over the world with any new creative
idea with its roots in publishing, art & design, television or
digital media. The panel will review all entries before creating a shortlist of four
properties. These are pitched to the panel in front of a live audience
at the Licensing Academy on Thursday 20th October. The panel will
listen, question and offer critique before choosing a winner based on
originality, commercial potential and suitability for licensing into
other product categories. The winner will receive a fully furnished
stand at Brand Licensing Europe 2012, worth an estimated £4,500, so that
the new property can be brought back to market next year.
Andrew Kerr, Managing Director of Aoh!k, said: “I am delighted to be chairing such a strong panel to judge the License This! challenge this year. Last year’s finalists have all gone on to achieve licensing success with their brands, so we know that this is a valid and useful platform for emerging properties. It’s also a great way for licensing companies to learn about new brands and their creators. I look forward to reviewing this year’s entries and to helping to celebrate new talent.”
The challenge is now open for entries at www.brandlicensing.eu
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