M&S has the X Factor

Marks & Spencer has been named the exclusive fashion partner for The X Factor

The X Factor hitting our screens again this Saturday and they have just announced an exclusive fashion partnership with Marks & Spencer.

FremantleMedia Enterprises (FME) has sealed the deal with M&S deal alongside ITV and Syco TV

This means that the high street giant will have on - screen branding and that their M&S range will feature on the show's homepage.

Steve Sharp of M&S says: "Joining forces with The X Factor makes perfect sense. Styling and fashion is a crucial part of the X Factor journey".

While, Mark Brittain of  Syco TV, which produces the show says: "It is exciting to have such a strong brand as M&S joining forces with us to shine
the spotlight on the new generation of the X Factor. With two such evolving and fresh brands the fashion partnership with M&S is ideal."

FremantleMedia Enterprises (FME) have sealed the deal with M&S deal alongside ITV and Syco TV

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