Peppa Pig and E45 join for Bubbles of Fun
New bubbles of fun for itchy, sensitive skin thanks to E45 and Peppa Pig!
Entertainment One has signed a licensed promotional deal with Reckitt
Benckiser, the world’s fastest growing company dealing in household,
health and personal care products, that sees Peppa Pig being used to
promote E45 Junior’s new bath time bubbles for itchy, sensitive skin.
The partnership will be centred around ‘Peppa’s Big Bubble Bash’, an interactive initiative that encourages young children to have fun with bubbles at bath time. It doesn't just stop there, no! Kids can join the Big Virtual Bubble Bash that involves uploading a photograph of their child online to see them immersed in bubbles!
Peppa Pig’s Bubble Bash will be supported by an integrated media campaign worth £1.4 million that will reach 80% of children aged 1-6 years. it will have its own dedicated micro site for the duration of the partnership and will be promoted via nursery schools, playhouses, leisure centres and retailers. Selected retailers will also be offering a free gift with purchase, a Peppa Pig wash mitt that will be attached to the lid of the E45 Junior Foaming Bath Milk and distributed on shelf and in branded FSDU’s in several retailers including ASDA from September 2011. In addition 10p from each product sold from the E45 Junior range will go to Great Ormond Street Hospital Children’s Charity, raising in total £100,000 over the next 18 months.
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