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A sweet deal!

Fashion UK teams with Swizzels for Primark footwear launch


Fashion UK has partnered with confectionery kings Swizzels for a new footwear deal.

The deal was brokered by Blonde Sheep Licensing and covers men’s and women’s footwear featuring Love Hearts, Drumsticks, Refreshers and other brands from Swizzels. The footwear is due to launch in SS19 in Primark stores.

Nicola Green, Head of Footwear at Fashion UK comments, “Swizzels is a vibrant and fun addition to our ever expanding Footwear license portfolio, we are positive this will be a popular license for all of our customers with it’s great evergreen and giftable appeal. We have wide footwear design capabilities and we’re really excited to explore the possibilities with these iconic sweet brands.”

Natasha Dyson, Managing Director at Blonde Sheep Licensing says: “The Swizzels brands are both current and retro which makes them appealing to multiple age groups. The team at Fashion UK recognise this and as a result have been able to secure some great retail listings."




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