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Clangers launches apparel for grown-ups with Fashion UK

Coolabi Group has today announced that the ever-popular pre-school animation brand Clangers will enter the adult apparel market in a deal with Fashion UK to produce a range of T-shirts

The creative brand, which has a hugely engaged social community, has consulted its 140k Facebook fans on the range.

They were presented with a choice of four designs and have voted for their favourites; the two most popular designs are now due to be made, and will be available from the end of August 2017.

Created by Fashion UK, the fun tees are illustrated with humorous slogans and use the brand’s new adult nostalgia-led style guide of the much-loved characters of the show, and will be available in a selection of colours and sizes.

Fée Heyer, Senior Licensing Manager, Coolabi Group comments: “We have a unique brand with Clangers; it’s loved by toddlers and pre-schoolers watching it on CBeebies today but we know there is also a huge amount of love from the generations that remember watching it when they were children.”
She adds: “We wanted to hear from these passionate adult fans, so we asked them which t-shirt designs they would prefer to see go into production and the response has been fantastic!”

Gurdev Mattu, Fashion UK’s Managing Director, also comments: “We are very excited about the opportunity of re-kindling some of those fond childhood memories of Clangers, through an exciting well-designed adult clothing range”.

Voting closed on 24th July 2017 and the winning t-shirts were announced via the Clangers official Facebook page.

The t-shirts, will be available to buy at www.vanillaunderground.com from the end of August 2017.


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