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Fireman Sam joins Dogs Die in Hot Cars campaign

YouTube safety short for RSPCA-led initiative will teach kids about keeping dogs safe in hot weather

Fireman Sam has joined an RSPCA-led coalition of organisations taking part in the Dogs Die in Hot Cars campaign, which aims to help keep dogs safe in warm weather.

The campaign, which runs annually, raises awareness of the dangers of leaving pets, including dogs, in cars, caravans, conservatories and outbuildings during periods of potentially dangerous weather.

Many people still believe that it’s fine to leave a dog in a car on a warm day if the windows are left open or they’re parked in the shade, but in fact it is still a very dangerous situation for an animal. A car can become as hot as an oven very quickly, even when it doesn’t feel that warm. When it is 22 degrees outside, in a car it can reach an unbearable 47 degrees within the hour. Fireman Sam will be helping to spread the message to children and families that dogs should never be left in a car on warm day.

To help educate the next generation of pet owners, a special Fireman Sam “Safety Short” video has been created highlighting the dangers of leaving dogs in hot cars. The CG-animated video will be available on the Fireman Sam YouTube channel as part of the “Fireman Sam Animal Safety Shorts Series”, which includes a further three videos aimed at children and families on how to keep their pets safe and well. To help spread the important campaign messaging even further, for the first time ever, Fireman Sam will be completing press interviews himself and will talk directly to children and families about these and other important safety issues this summer.

Andy Gosling, Marketing Director of Mattel Europe, said: “Fireman Sam is a loved and trusted brand by parents and children around the world with important messages about fire safety. The Fireman Sam Safety Shorts YouTube Series offers a unique opportunity for Sam to further educate pre-schoolers and their parents on animal welfare through age-appropriate and engaging content. We are proud to be joining the annual “Dogs Die in Hot Cars” campaign, to help bring these important messages and information to fans of Fireman Sam, working to ensure everyone – regardless of their age – knows what to do if they see a dog left alone in a car in distress.”

The Dogs Die in Hot Cars coalition is led by the RSPCA and other members include: Battersea Dogs & Cats Home, Blue Cross, British Veterinary Association, Dogs Trust, The Kennel Club, Mayhew, National Animal Welfare Trust, NPCC, PDSA, TeamOtis-UK, Wood Green Animal Charity, SSPCA and The British Parking Association.


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