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Go Jetters schools initiative takes off

Classrooms across the UK will welcome the CBeebies characters for learning initiatives

It took less than 24 hours for BBC Worldwide to attract sign-ups from 200 primary schools in Great Britain for its new schools’ initiative – an on-the-ground campaign based on characters and geography themes from the popular Go Jetters CBeebies series.

Targeting primary schools nationwide, BBC Worldwide aims to bring the values and educational entertainment of Go Jetters to the classroom with specially-created packs of materials to help teachers plan lessons around a selection of geography-based activities from Go Jetters. The exclusive packs are being delivered this week to coincide with the start of the new school year, and include books for the school library, magazines and DVDs for every Year One child, a poster, a jigsaw and funky fact files.

Also included is a class Ubercorn mascot with travel journal for the children to complete as a show and tell activity, a competition for each class to design their own new local landmark – a great way to help children learn about the history and geography of where they live – and a take-home colouring competition.

“We are really excited to see the initiative coming to life and are thrilled by the overwhelming response we have had to our campaign already from Year One classes all over the country,” said Nancy Twynam, Head of Marketing at BBC Worldwide. “We wanted to find an interesting way of bringing the geographic themes of the show to life in the classroom and at home, and feel the initiative we’ve put together with Playtime PR will really help us nurture the next wave of Go Jetters fans. Seeing such a positive response from teachers at launch has reaffirmed our belief that Go Jetters is a perfect fit for the Year One setting and we are looking forward to seeing how the classes embrace the activities and collateral we’re providing them with.”

Go Jetters has been a ratings hit for CBeebies and Series 2 is due to air from 18th September. The animated adventure comedy series aimed at 4-6 year olds, sees plucky hero adventurers Xuli, Kyan, Lars and Foz travel the world with their teacher, Ubercorn – a disco-loving unicorn. Each episode focuses on a famous landmark that gets glitched by the mischievous Grandmaster Glitch and the Go Jetters have to work together to return the landmark to normal.


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