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HUF Launches Felix the Cat collection

Skate lifestyle brands combines 50s Americana with street culture for latest collaboration

In a deal brokered by CPLG on behalf of Universal Brand Development, LA skate lifestyle brand HUF Worldwide has launched a collection featuring the world’s first cartoon character – Felix the Cat.

The collection contains 23 lines including t-shirts, fleece, hats and a vintage-inspired button-up shirt. Highlights of the capsule include a jacquard knit sweater, embroidered denim jacket, satin varsity jacket with chenille fabric patches, and custom slide sandals.

Combining classic 50s Americana with HUF’s progressive street culture ethos, the HUF x Felix the Cat collaboration reinterprets the pop-culture icon throughout a range of quintessential HUF graphics and garments.

The collection has been supported with a look book shoot set in an American diner, consumer PR, social media, in-store point of sale and window displays at key locations. The collection is now available to buy at all HUF flagship stores,, and HUF retailers worldwide.

“HUF is one of the hottest, globally recognised streetwear-skate brands of recent years and we are delighted that they have chosen Felix the Cat to inspire their latest collection,” said Victoria Whellans, Senior Business Development Manager, Brands, CPLG. “The clean, classic brand aesthetic of HUF, together with the playful nature of Felix, makes this an ideal collaboration which we are confident fashion fans worldwide will embrace.”

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