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Jay Franco brings LaurDecor to campus

Social influencer Lauren Riihimaki teams up with licensed décor specialists for new range

YouTube starlet Lauren Riihimaki, better known as LaurDIY, has partnered with licensed décor specialists Jay Franco & Sons to launch LaurDecor, a new collection of signature bedding, bath, beach and home storage products inspired by the designs of the YouTube superstar.

The LaurDIY/Jay Franco license was created by The Brand Liaison, LaurDIY’s exclusive licensing agent.

The LaurDecor program will target LaurDIY’s primary audience of high school and college girls and their love for LaurDIY’s back to campus videos each fall, traditionally the most viewed and longest viewed videos of the year. The popularity of LaurDIY’s back to campus videos combined with her fully integrated consumer-directed promotional support will be an A+ on the retailer’s report card.

Elisha Gordon, Jay Franco’s Vice President of Licensing says: “Lauren brings her fans such joy and happiness. We will design home collections that share her vibrancy and creativity, offering a direct connect between her space and theirs.”


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