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Jazwares appointed Peppa master toy for Germany

Will also serve toys to Austria and Switzerland as Peppa Pig Land prepares to open in Germany

Entertainment One is expanding the footprint of Peppa Pig across German-speaking territories with the appointment of a new master toy partner and the opening of a new theme park next month.

Jazwares has been signed as the master toy partner for Peppa Pig  in Germany, Austria and Switzerland and will develop an extensive line of figures, playsets and feature plush that will launch at retail from September 2018 ahead of Christmas and Back to School season. Local Agent Super RTL is managing the consumer products roll out in addition to supporting the brand as the key broadcaster.

New Peppa Pig episodes from series 7 are poised to air on Germany’s leading children’s broadcast channel, Super RTL, in March 2018. Further fuelling demand for licensed merchandise, eOne’s global attractions partner, Merlin Entertainments, recently announced plans for Peppa Pig Land, the first ever Peppa Pig attraction to launch in Germany.

Opening at Merlin’s Heide Park Resort in March 2018, Peppa Pig Land will be a fully branded in-park themed area designed specifically for preschool fans of the show. Families will be able to explore six exciting scenes, meet & greets with Peppa and George, an on-site Peppa Pig gift shop and three newly designed themed-rooms at the Heide Park Adventure Hotel.

“We’re excited to have Jazwares on board as the master toy partner for Peppa Pig across the GAS region”, said eOne’s SVP International Licensing, Ami Dieckman, Family & Brands. “With Super RTL bolstering broadcast and Merlin readying the brand’s first German theme park attraction, we have an incredibly strong foundation to build a consumer products programme and we look forward to taking the property to new heights.”

Hendrik Rinsche, Head of Merchandising & Licensing at Super RTL, added: “We are absolutely thrilled to have Peppa Pig on board now, both for content and CP business. eOne has established a billion dollar franchise all over the world and our objective now is to bring the international success of Peppa to the German speaking territories. Thanks to high-quality programming Super RTL is by far the most Popular TV channel among kids in Germany and our combination of cross media-platforms means the Supe RTL licensing agency guarantees high-coverage brand building.” 

eOne has also partnered with European market leaders including Simba for outdoor toys, Ravensburger for games and puzzles and Character World for home and bedding, with all partners launching from September 2018.


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