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Manchester Drinks signs for Slush Puppie brand

Pink Key and Design Plus sign UK drinks manufacturer for line of licensed freezer beverages

Pink Key Licensing Ltd and Design Plus have announced the signing of Manchester Drinks as a licensing partner for the iconic Slush Puppie brand.

Manchester Drinks, an innovative leader in the ready-to-drink market, has secured the coveted European license for Slush Puppie in a pouch format. The UK based drinks manufacturer will launch the Slush Puppie ice crystal beverage in a resealable freezer pouch later this year. The brand-new line up of three fruity flavoured slushies are made with no added sugar recipes, making them the perfect choice for health-conscious consumers looking for a refreshing treat in a convenient format at home and on the go.

The innovative new product range will bring a unique offering to the grocery sector with a simple freeze, squeeze and drink concept that is exempt from the sugar tax due to its no added sugar recipes. The products will be available for retail stores in multipacks of 3 or in single pouches, and in cases of 24 for the Foodservice sector.

Richard Pink of Pink Key Consulting said: “We are delighted to have signed Manchester Drinks as a licensee.  We have seen their range of products which are everything that Slush Puppie should be about – high quality products with an element of fun.”

‘‘The Slush Puppie brand has been around for decades and remains hugely popular with adults and children alike," added Manchester Drinks' Richard Benjamin. ‘‘With the brand already well established in the UK in the dispenser format, we are delighted to introduce our resealable pouch which is a simple way for consumers to enjoy their favourite slush drink wherever and whenever they choose.’’

The Slush Puppie Pouch range will launch into the UK retail market later this year, supported by a targeted consumer marketing campaign which will raise awareness of the new pack format. Expansion into continental Europe will follow in 2019.

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