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Margherita Vecchio joins Sanrio

Newly-created role as International Licensing Manager based in Milan

Margherita Vecchio has joined Sanrio’s EMEA Licensing team in the newly-created role of International Licensing Manager. Margherita joins from Italian TV channel Boing and before that, from a wider-ranging role at The Smiley Company in London. She will be based in the Milan office and work across selected EMEA territories and projects.

“It’s a great honour to be part of the Sanrio family and I am extremely glad and excited to have joined such a fabulous team and contribute to the growth of the business,” said Vecchio.

“I am glad to increase the team in EMEA. Margherita’s infectious enthusiasm and ambition, will add to our growth in the region,” added Simon Gresswell, Chief Operating Officer, Sanrio.

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