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New apparel deal for Peter Rabbit

Penguin Ventures and Silvergate Media team with on licensed apparel collections for Peter Rabbit and Flower Fairies

Penguin Ventures and Silvergate Media, licensing agent for Peter Rabbit, have announced a new licensed deal with, which has launched two officially licensed collections.

The largest online retailer for children’s designer fashion debuted two collations of premium loungewear lines on 5 July, Peter Rabbit by Childrensalon and Flower Fairies by Childrensalon.

Jen Greenway, Category Manager Softlines for Penguin Ventures said: "We are delighted to be working with Childrensalon on their first-ever licensed character clothing range.  Their ecommerce programme and subsequent global reach is truly impressive and they have taken great care over developing the range to an incredibly high standard.  We can’t wait to see the response at retail."

In keeping with the original artwork and in line with Childrensalon’s traditional aesthetic, these two collections pay homage to the iconic British illustrations from The Tale of Peter Rabbit and Flower Fairies books. Featuring 100 pieces combined, the two collections include a wide range of styles from babygrows to pyjamas, and bathrobes to blankets, for babies and children aged between new-born to 12 years old.

Michele Harriman-Smith, Childrensalon’s CEO said: "Both Peter Rabbit and Flower Fairies have become synonymous with every childhood, always remaining quintessentially British, and we are incredibly excited about these wonderful brand collaborations."

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