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Oggy goes mobile

Xilam partners with Nazara to extend Oggy & the Cockroaches into mobile gaming

Xilam Animation is further boosting the Oggy & the Cockroaches brand into gaming with the appointment of Nazara Technologies Ltd, a global mobile game company.

The deal was brokered by Xilam and licensing agent Dream Theatre.

Nazara will launch a raft of new mobile games for younger audiences that underscore the hilarious, entertaining brand values of Oggy & the Cockroaches. The first game is expected to be available in the first quarter of 2018 in Asia Pacific, Latin America and Middle East.

Marc du Pontavice, Founder and President of Xilam said: “Xilam is eager to expand the presence of its properties in the digital domain. Nazara is one of the leaders in the mobile gaming arena and we’re thrilled to be working together to take Oggy and his friends to new heights in gaming. We’re excited to give kids yet another avenue to become immersed in his cheeky world as we celebrate 20 years of Oggy & the Cockroaches.”

With an ever-growing digital landscape, Oggy & the Cockroaches' digital reach continues to hit new heights. The series has a cult following on Facebook with more than 3.5m fans and 1.2m subscribers on YouTube. 

Nazara is one of the leading mobile games company’s from India's digital landscape, operating in 61 countries across emerging markets, as of September 2017. In India, Nazara has licensed mobile gaming rights to popular kids IPs including Chhota Bheem, Motu Patlu, Mighty Raju, Tinkle characters and Chacha Choudhary among other IP including Virat Kohli, Royal Challengers Bangalore and Hrithik Roshan.

Manish Agarwal, CEO, Nazara Technologies said: “With Oggy & the Cockroaches, Nazara will continue to deliver high-quality games for the global market. We have built a strong portfolio of successful games which have targeted young audiences in India over the last two years and now  with the Oggy & the Cockroaches IP, we can reach audiences across emerging markets beyond India, by leveraging the global appeal of the show. ”

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