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Pokémon Company signs major UK TV partnerships

Sony Pictures Television Networks and Sky on board to grow UK audience

The Pokémon Company International has signed two major new UK partnerships with Sony Pictures Television Networks’ (POP, POP Max and the POP Fun app) and Sky UK Limited (Sky+, Sky Q, Sky Go, NowTV and the Sky Kids app).

Both new partners have acquired multiple seasons and movies from Pokémon’s programming portfolio based on the hugely popular video game franchise, significantly increasing the reach and availability of Pokémon animation in the UK.

Sony Pictures Television Networks has acquired content from Pokémon the Series: Black & White, which kids can watch on TV channels POP and POP Max and via the POP Fun app, while Sky subscribers can access content from Pokémon the Series: Diamond and Pearl on demand, on various Sky platforms and via the Sky Kids app in a staggered roll out across the year.

Emily Arons, Senior VP International Business at The Pokémon Company International, said: “These latest deals are testament to Pokémon’s broad appeal and provide UK fans with even more ways to watch animation across the long lineage of Pokémon content.”

These latest deals are in addition to TPCI’s longstanding partnership with broadcaster CITV, which recently launched the latest season in the growing Pokémon catalogue, Pokémon the Series: Sun & Moon—Ultra Adventures.

Pokémon animation is broadcast in more than 160 countries in more than 30 languages. The series follows Ash, Pikachu and friends and spans more than 1000 episodes across 21 seasons.

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