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Pop is top!

Sony Pictures Television's Network's commercial kids' channel retains number one position in the UK

Sony Pictures Television Networks has announced that Pop has retained its leading spot as the number one kids' commercial channel in the UK - reporting the highest average audience in its competitor set since January 2017*.

Pop is the home to some of the world’s most successful children’s franchises, including Alvinnn!!! And The Chipmunks, Miraculous: Tales of Ladybug & Cat Noir, Power Rangers, Transformers and LEGO Nexus Nights, which make up the channel's top five biggest reaching titles.

Kate Marsh, Executive Vice President, Western Europe, International Networks, said: “Our goal is to deliver the best possible content to children across the UK on TV, on tablet and on mobile. We’d like to thank all of our production and distribution partners for helping Pop to become the No. 1 kids commercial channel in the territory.  With lots of brand new content secured for 2018, we are looking forward to another successful year across the Sony Networks kids’ portfolio in the UK."

SPTN’S linear kids’ portfolio includes Pop, Tiny Pop and Pop Max and reaches 2.7 million children every month. Official BARB data reveals that Pop’s average audience ranked number one from January 2017 to 29 January 2018.

Companion pre-school channel, Tiny Pop, has seen consistent growth with a 30 per cent increase in viewing year-on-year in ages 4-6 (1 October 2017-29th January 2018 vs 1 October 2016-end of January 2017), while the launch of the Pop FUN app - a free, one-stop digital destination for the three channels - has helped to grow audiences in the digital market with almost 40,000 downloads since its launch on 7 December 2017.

SPTN have recently announced the appointment of Sarah Muller as VP of Children and Youth Programming. 


*Source: BARB / Techedge / Kids 4-15 / All platforms / Average audience 000s / 0600-2359 / Pop (2017-29th Jan 2018) / Tiny Pop (1 Oct’17-29 Jan’18 vs. 1 Oct’16-Jan’17)


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