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Tony Roma's cooks up Spanish partnership

Famous rib restaurant brings its signature BBQ sauce to Spain in deal with condiment specialist Aliminter, S.A.

Restaurant group Tony Roma's is expanding its international retail presence with the company’s latest licensing deal with Aliminter, S.A., a leading Spanish manufacturer of sauces, dips, pickles and quality food products.

The agreement, brokered by Montclair, NJ-based Broad Street Licensing Group, will bring Tony Roma’s world-famous BBQ sauces to retail stores in Spain, as Tony Roma’s continues to strengthen its brand presence through strategic global expansion in the retail space.
This is the latest in a string of impressive licensing deals for Tony Roma’s, and follows the company’s most recent announcement of a landmark deal with Burts Chips marrying Tony Roma’s BBQ sauce flavours to the potato crisp category for the first time.

“We are excited to kick off 2018 with this important new licensing agreement with Aliminter, continuing the strong momentum of growth and retail expansion that Tony Roma’s experienced during 2017,” said Bradley Scher, President and Chief Executive Officer of Tony Roma parent company Romacorp, Inc. “With a well-established restaurant presence in Spain, we are thrilled to offer Tony Roma’s fans the same quality of BBQ sauces and flavors they’ve come to love from our restaurants, now conveniently available for purchase at select retailers.” 

Headquartered in Murcia, Spain, Aliminter, S.A. has more than 20 years of experience in the sauce, dip and pickle industry. Company Managing Director Manuel Peregrin, said: “Aliminter is excited to become part of the Tony Roma’s family, as an official licensee for the Tony Roma´s brand in Spain. We are committed to representing the quality brand that Tony Roma´s showcases worldwide, and we are confident that our international experience will allow us to work with Tony Roma’s to provide delicious and innovative BBQ sauces and dressings that will delight consumers everywhere.”

This agreement is the latest development following an impressive year of brand transformations and announcements for Tony Roma’s, which recently celebrated its 45th birthday. Recent Tony Roma’s announcements include new licensing deals in the United States, Europe, Mexico, Australia and New Zealand.

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