Hello Kitty owner to buy Mr Men
Japanese owner of Hello Kitty franchise finalising the deal to buy Mr Men and Little Miss brands
Chorion is understood to be in the final stages of agreeing a deal with Japanese firm Sanrio.
The
deal, which has not yet been fully agreed, is expected to be announced
in the coming days assuming there is no 11th-hour breakdown.
Sky News reported that the price tag was 'tens of millions' however, it the exact amount is yet to be confirmed.
In
July, Sanrio said it planned to spend as much as 30bn yen ($377m) on
looking to buy the rights to a major character to reduce its dependence
on the Hello Kitty brand.
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