John Lewis and RSPCA join forces
Hugo the Hedgehog is helping John Lewis spread Christmas joy
For Christmas 2011 John Lewis has introduced the delightful Hugo the Hedgehog. For every Hugo plush sold John Lewis will donate 25 per cent of the selling price to the RSPCA.
The money raised — £2.50 of every £10 Hugo — will support the RSPCA’s wildlife rescue work, which includes support for baby hedgehogs.
The plush Hugo is a little round hedgehog with a spotted red scarf and soft furry ‘spikes’. Cute, cuddly and guaranteed to appeal to children (and quite a few grown-ups), each Hugo is suitable for an age range from 18 months up.
Attached to all the Hugo plush toys is a swing ticket, which lets buyers know that their purchase is playing a part in supporting the RSPCA.
Hugo has been in store and online since the beginning of October. He can be seen in Christmas window displays and on the Christmas tree that appears in all John Lewis stores.
RSPCA trading manager Cathy Snow says, “Wildlife rescue and rehabilitation is a very important part of our work — and hedgehogs are among the animals that benefit most, especially at this time of year. Raising awareness of wildlife needs with this delightful John Lewis plush will be of enormous benefit to our work — and sales of Hugo will boost funds that allow us to continue helping animals in England and Wales.”
Sarah Dare, assistant buyer, seasonal events, John Lewis Partnership, says, “We were thrilled when our design studios presented us with Hugo and even more delighted that Hugo was able to support our long-standing commitment to the RSPCA. He’s cuddly, friendly and a lot of fun. We think he will be very popular in the run-up to Christmas and do a lot of good for his brothers and sisters in the wild!”
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