Priddy Books sign Schoolies
Pre-school brand expands licences
New pre-school brand Schoolies by Ellen Crimi-Trent, expands its presence with books published worldwide by Priddy Books, a division of Macmillan Children’s Publishing Group.
Spencer the Owl and his friends, initially launched through a successful mobile app last year, will come to life with a broad range of books, including activity books, 8x8 readers, Let’s Go learning books, flash cards, e-books, and more. The initial line is planned to include four Schoolies book titles plus flash cards, set to launch July 2013 in time for back-to-school.
“When we first saw Schoolies, we immediately were drawn to the bright, beautiful, yet simplistic graphics, and of course the natural educational elements of the brand,” says Roger Priddy, Publisher of Priddy Books. “Schoolies is the ideal addition to our very successful Priddy Book imprint and we are looking forward to working with Ellen and building upon the success of this line for years to come.”
“From the start, I always envisioned Schoolies as a book line, and Priddy is the perfect publisher. They have incredibly high standards of creativity and production, and I am thrilled to be launching Schoolies at Priddy,” says Schoolies creator, Ellen Crimi-Trent.
Schoolies is beginning to explore brand expansion into toys, interactive games, school supplies, apparel, bags, accessories, and more.
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