Coolabi signs Rudolf Stein and Grace Cole
Coolabi is further expanding the reach of its hit property Scarlett & Crimson by signing Rudolf Stein and Grace Cole
as new UK licensing partners and by appointing new international agents for the brand.
Following the success of Scarlett & Crimson products at retail in Boots and Superdrug in the UK, Coolabi has appointed Rudolf Stein as hair and fashion accessories licensee for the brand. Rudolf Stein’s success with strong high street accounts including Claire’s Accessories and Top Shop, as well as with other key tween and teen retailers, sets an excellent precedent for the new Scarlett & Crimson range, launching this Autumn.
Coolabi has also signed an agreement with leading health and beauty producers Grace Cole for toiletries including hair care, bath and body products, which will launch this autumn.
Expanding the property’s global reach, Hip Designs Ltd has been appointed as licensing agent for Benelux, RMP Licensing for France and Gorian has been renewed as the agent for Scarlett & Crimson in Germany and German-speaking territories. Hip Designs Ltd and RMP will work with Coolabi locally to develop and execute a brand strategy to grow Scarlett & Crimson for the first time in France and Benelux, while Gorian will continue to expand the existing program.
Anna Hewitt, head of licensing, Coolabi commented: “Scarlett & Crimson will continue to be a major brand for us in 2011 and we are excited to be taking the licensing program into brand new territories worldwide as well as signing new licensing partners in the UK. The new products will be a great addition to the current ranges we already have available at retail.”
Co-owned by Coolabi and creator Ged Backland, the Scarlett & Crimson brand has shown growing appeal among teen and tween girls thanks to its themes of strong individual style, deep friendship and being your own person. The brand is enjoying success in both the UK and North American markets, where key categories in development include perfume, bath and body; gifts and accessories; stationery and apparel.
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