German Toy Licensee for Fireman Sam
HIT Entertainment announced the appointment of Learning Curve as German toy licensee for popular pre-school brand Fireman Sam.
This partnership furthers the relationship between HIT and Learning Curve who already successfully represent Thomas & Friends and Bob the Builder in the German market.
As part of this multi-year agreement, Learning Curve will distribute the award winning Fireman Sam product from UK master toy partner, Character Options.
Fireman Sam is already a well established brand in Germany, enjoying strong ratings on Kika for CGI series 6 and 7. DVD sales have also been impressive, further demonstrating Sam’s huge following in Germany.
Jon Owen, senior vice president, HIT Brands Global commented: “We are delighted to sign this multi-year licensing agreement with Learning Curve for Fireman Sam. The new Fireman Sam toy line has boosted Sam’s popularity to new levels in the UK so we are confident that, as one of Germany’s leading toy companies, Learning Curve will drive similar results in the German market.”
The CTM agency currently represent Fireman Sam in Germany on behalf of HIT Entertainment.
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