Hallmark Cards adds to human resources

Hallmark Cards PLC announced the appointment of Melanie Beer as licensing director at the company as from 1st March.

Melanie Beer will be joining the Hallmark Group to lead the UK licensing teams for both Hallmark Cards and Tigerprint, reporting directly to managing director Steve Wright.

Alongside the management of many licensor relationships, Melanie will work with the Hallmark/Tigerprint product development teams, exploiting its fast growing and wholly-owned character/brand portfolio, which includes classic Forever Friends and emerging brands such as Emily Button and Lucy Cromwell.

Melanie brings a wealth of experience, as both a licensee and licensor, having been involved in the industry for 15 years. Joining the company directly from Harper-Collins Publishers, Melanie’s CV includes roles with Granada/ITV, Jetix/Disney-XD, Amscan International, Warner Bros. and BBC Worldwide.

---

Social Links