Licensing deal for CNN brand
Turner CN Enterprises announced that it has signed the first licensing deal for the CNN brand. Iconic stationery brand Letts will launch a range of luxury leather goods that includes notebooks and pocket diaries with smart phone technology and links to key business destinations across the globe.
An extension of CNN Life, Turner’s dedicated travel brand, the new CNN range from Letts has been developed with the needs of discerning business executives in mind and is the first step in translating the CNN values into relevant products.
Alan Fenwick, vice president, Turner CN Enterprises, EMEA commented: “We are thrilled to see our vision for the CNN brand coming into fruition. Letts has successfully translated the key characteristics of this globally respected brand into high quality, commercially viable licensed products. The business has made significant investment in a product concept guide and further conversations have begun with partners in the business and travel fields including travel guide publishers and luggage and travel accessories manufacturers. We look forward to developing the CNN licensing programme and extending our brand portfolio into these exciting new areas.”
Mark Haviland marketing director, CNN, EMEA added: “There are millions around the world that lead demanding lifestyles, both professional and personal, and this range of CNN products is designed to help them achieve their goals.”
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