Major European partner for MONSUNO Toy Line
JAKKS® Pacific, Inc. announced that the Giochi Preziosi Group (GP) has been appointed as the exclusive marketing and distribution partner in several major European markets, for toys based upon the original animated television series, MONSUNO.
The deal includes the United Kingdom, France, Spain, Italy, and Germany for the toys based upon the original animated television series, which is produced by Pacific Animation Partners LLC in conjunction with Dentsu Inc.’s Tokyo-based animation production subsidiary, Dentsu Tec.
JAKKS Pacific - creator of the MONSUNO Boys action property - is the master toymaker for the MONSUNO™ toy line, which is expected to hit US retail shelves in either late fall 2011 or spring 2012, to coincide with the US TV series premiere.
FremantleMedia Enterprises
(FME) will be responsible for the exclusive worldwide (except Asia) distribution of MONSUNO TV programming, and act as the Master-licensing agent for the MONSUNO brand worldwide, outside of Asia, and with the exception of toys - which shall be exclusively marketed and produced by JAKKS.
In Asia, Dentsu, Inc. shall serve as the Master-licensing agent and Giochi Preziosi Group will manage the sales, marketing and distribution of all JAKKS’ MONSUNO toy products in Europe through GP’s extensive subsidiary network.
"The Giochi Preziosi Group is one of JAKKS’ closest and most respected international distribution partners. GP’s pan European reach and proven ability to build and sustain strong, category leading action figure franchises makes them the best choice to market and distribute MONSUNO toys in this critically important region,” commented Stephen Berman, president and CEO, JAKKS.
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