Moshi Monsters magazine
Social online games developer Mind Candy, publisher of global kids’ phenomenon moshimonsters.com, today announced the launch of the much-anticipated Moshi Monsters Magazine.
The magazine will be launched in association with SkyJack Publishing and will hit UK retailers from February 17th, followed closely by a global launch across key territories in the first quarter of 2011.
Based on the world’s fastest-growing online game for children with over 35 million users worldwide, this brand-new monthly magazine (RRP £2.99), is packed with 52 pages of Moshi Monsters content, including comic strips, competitions, free gifts, puzzles, top secret Moshi hints and tips, character fact files and a huge amount of User Generated Content.
The content has been influenced by the game’s mass player base, who were consulted throughout the development process via the site’s online community. Each issue will also include exclusive giveaways and unique codes that unlock new content within the online universe.
“It's an unusual step launching a print based magazine to support an established online community, but we think our online audience is going to love it," commented Michael Acton Smith, CEO of Mind Candy. “Much of the content and ideas for the magazine was generated by our players so it should feel very different to other kids magazines. Print definitely isn't dead."
The magazine launch will be backed by one of the largest consumer marketing campaigns and will include global TV advertising, print, online, email marketing, outdoor, sampling and PR – all intended to create one of the biggest and most successful kids’ magazines worldwide.
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