New-look CGI Bob the Builder Magazine
HIT Entertainment announced the launch of a brand new CGI look Bob the Builder™ magazine, published by BBC Worldwide. 
The top selling three-weekly pre-school magazine will be on sale with its new CGI look in time for half term. The special issue of the magazine, with a bumper gift, will be available from all major retailers and is packed full of activities including matching, sticking, colouring and puzzles.
The magazine’s move to CGI follows the huge ratings success of the new CGI TV series, Bob the Builder: Ready, Steady, Build!, which airs on CBeebies. The programme’s average audience share has seen an increase of over 37 per cent since the CGI series first aired.
Katie Price, senior director, Global Publishing at HIT Entertainment commented: “The brand new CGI Bob the Builder magazine looks fantastic and will no doubt prove popular with fans of the CGI TV series. Since HIT properties Fireman Sam and Angelina Ballerina refreshed to a CGI appearance, magazine sales have increased dramatically, so we are confident the new Bob magazine will enjoy similar success.”
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