Puppy in My Pocket branches out with bed linen
Giochi Preziosi Group revealed details of a new deal across Spain and Portugal for its property, Puppy in my Pocket - Adventures in Pocketville, with bed wear specialists Belltex.
The partnership with Belltex, a manufacturer of household linens, will bring all the magic of the Puppy in my Pocket TV series to the bedrooms of little girls across the Iberian Peninsula.
The first products will be on the shelves by Fall 2011 to tie-in with the broadcasting launch and will include quilt covers and pillows, bedroom accessories, bath towels, carpets, curtains and handkerchiefs.
Speaking of the agreement, Graziano Delmaestro, Giochi Preziosi’s licensing director, said: “Little girls love to decorate their rooms and now they will be able to express their love for Ami and all her Puppy in my Pocket friends in a new way. At GP, we believe in high quality products, and only work with reputable companies such as Belltex. Puppy in my Pocket Adventures in Pocketville is an aspirational license that little girls love and their parents trust. Producing the best quality merchandise that is sympathetic to all aspects of the brand is essential.”
Social Links