US deals for Roary the Racing Car
Chapman Entertainment and HIT Entertainment will be rolling out a new toy line, DVD’s and episodes of Roary the Racing Car this year, following the successful US broadcast launch on 24-hour pre-school television channel Sprout.
The new Roary line including toys from Bandai America Incorporated and K’NEX, hits Toys“R”Us stores and Toysrus.com in spring. As the US master toy licensee for Roary and all his friends, Bandai America Incorporated will offer a full line of toy products including die-cast, pushalong Racing Stars, Talking Turbo Vehicles, Roary R/C, Silver Hatch Racetrack playsets and more. All products will be age-graded 3 years and up.
Following the Bandai toy launch, Roary fans will be able to find Roary building sets from K’NEX. The sets include buildable vehicles utilising the popular KID K’NEX interlocking parts, which will allow fans to recreate favourite characters and scenes from the Roary television series. The new Roary toys will be supported with television advertising and an online campaign.
Roary’s first US DVD, Roary The Racing Car, from Lionsgate Home Entertainment, will also launch at mass retailers in June. In addition, new never-before-seen in the US television episodes, will air on Sprout in April.
Andrew Haydon, Chapman Entertainment’s commercial and finance director commented: “Roary the Racing Car has already achieved great success in the UK and throughout the rest of the world, so we are very excited to bring him to the US. He is a great vehicle for getting kids excited about cars and motor sports from an early age and we hope our number one star will take the checkered flag in the States!”
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