BBC commits to Postman Pat
Classic Media announced that it has secured an ongoing commitment from premium children’s platform, CBeebies, for the UK’s favourite postie and popular pre-school series, Postman Pat®.
2011 marks the 30th anniversary of Postman Pat and the series’ long-standing broadcast relationship with the BBC. With the new commitment, the BBC will re-license Postman Pat series 3-6, as well as four Postman Pat television specials: Magical Christmas; Clowns Around; Pirate Treasure and Greendale Rocket.
Chloe van den Berg, executive vice president, international, of Classic Media, commented: “We are delighted to have secured further commitment from the BBC for Postman Pat. Having aired on the children’s platform for almost 30 years now, Pat is one of the best-loved characters on the BBC and the quality children’s programming it represents. It’s fantastic to see the brand still resonating with today’s young audiences.”
Kay Benbow, controller at the BBC, further added: “We are delighted to continue our long relationship with Postman Pat and are very much looking forward to celebrating Pat’s very special birthday this year.”
The partnership ensures Postman Pat’s presence across BBC1, BBC2, CBBC, CBeebies, BBC iPlayer and CBeebies radio, for a further five years through to October 2015. The show currently airs on CBeebies daily at 8:10 am and also on BBC2 at 10:05 am.
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