BBC Worldwide establishes deals for Lonely Planet
BBC Worldwide has signed an agreement with footwear, apparel and accessories brand developer Established Brands, to create the first ever range of Lonely Planet branded luggage, travel accessories and apparel. 
It is expected that the full range of products will be available from 2012 onwards, starting with the UK, US and Australian markets. The deal marks the first time in Lonely Planet’s 37-year history that the travel brand has launched a major global licensing program that extends the brand across a variety of platforms.
Lonely Planet CEO, Matt Goldberg commented: “Lonely Planet is one of the most iconic brands in travel. Through our guides, we’ve been on the road with travellers for 37 years, and we are looking forward to deepening our connection with customers via a unique range of new products that will have been tried and tested by our authors and professional travellers.”
Keith Harrison, partner of Established Brands and founder of Compass Marketing added: “Established Brands and Compass Marketing have been associated with some of the world’s most respected brands including Nike, Teva, Uggs and Swiss Army and we are very excited to add Lonely Planet to that roster and grow such an iconic name across entirely new brand extension categories.”
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