Brazilian TV debut for Gormiti
Giochi Preziosi Group has reported a highly successful TV series launch in Brazil for its boys’ property, Gormiti, following its 3rd January debut on TV Globinho.
The series, Gormiti Lords of Nature Return - co-produced by Giochi Preziosi Group and Marathon Media – was reported to have some of the highest ratings for its first week’s episodes by TV GLOBO, which took the show to first place on TV Globinho.
Graziano Delmaestro, Giochi Preziosi’s licensing director commented: “We are obviously delighted with the ratings that the first episodes have achieved on Globinho TV. The Gormiti toy brand is already successful in Brazil and it is good to know that little boys will now have the chance to see their toy box heroes on TV whilst following the many adventures that the rich storyline of the property offers.”
Gormiti remains one of the most exciting boys’ properties around for prospective licensees, which is evident in Brazil with over 200 Gormiti licensed products already in the market. Many key partners are in place including Editorial Abril for the Gormiti Magazine, Choice Bag for the Back to School range, ATO and CREDEAL for stationary and Regina Festa for Party Goods.