LazyTown extend live show deal in South America

LazyTown’s first live show licensee, the Aines Group, has recently signed its third production deal for the LazyTown Live! theater tour.

The tour follows the successful runs of LazyTown Live! throughout South America for its two previous tours. The Aines Group’s theater shows are known for their high production value and, in addition to its LazyTown shows, the group has recently completed its first Latin American tour of Spider-Man Live that was a huge success and generated worldwide attention. “We are very happy to continue working together. As always, we are sure LazyTown Live will be a huge success in South America!” says Adolfo Scheines, president of Aines Group. 

“LazyTown has superior value as a live show,” says Dean Koocher, director at LazyTown: “First and foremost we were born as a live show and we can entertain children on stage like no one else can. LazyTown is known for motivating children to be healthy.  Since most major consumer goods companies are trying to be healthier, LazyTown is heavily sought after for partnerships and Live Show sponsorship, which is a good sign for the tour’s commercial success.”

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