Little Charley Bear reaches 1.4 million viewers
Little Charley Bear – the little brown bear with a big imagination - produced by Chapman Entertainment and Annix Studios, launched on CBeebies on 10th January with 1.4 million unique viewers in the first week.
Little Charley Bear is outperforming in both its time slots of 9.30am and 1.30pm - particularly at 1.30pm where the series has achieved an average audience share of 23.4 per cent of housewives with children aged 0 to three and kids aged four to six. Little Charley Bear was also the number one pre-school show on the CBeebies iPlayer.
To accompany the TV programme, Vivid has produced a range of toys to reflect the creativity and inspiration behind the cuddly character. Narrated by James Corden, Little Charley Bear takes viewers on a journey into the world of let’s pretend, where anything is possible.
“We are ecstatic that audiences are tuning in and falling in love with Little Charley Bear. We are immensely proud of this new property and we are equally excited to showcase our new toy range for the first time with Vivid at Toy Fair,” says Keith Chapman, creative director, Chapman Entertainment. “The Little Charley Bear products offer a new and exciting range of toys for fans of the show, but will appeal to all children who love adorable cuddly bears – there truly is something for every little girl and boy!”