Mediaset deal for Hasbro properties
Hasbro Studios, the Los Angeles-based production and distribution division of Hasbro, Inc. has concluded an overall programming agreement with Mediaset, Italy’s leading media group.
The deal covers the broadcast of Transformers Prime, My Little Pony Friendship is Magic, G.I. Joe Renegades, The Adventures of Chuck and Friends and Pound Puppies on Mediaset's multiple channels.
A significant component of the deal, which launches in the fourth quarter of 2011, will have Mediaset also serving as Hasbro’s exclusive licensing agent for merchandise in the Italian market related to the five flagship programmes that have been successfully reinvented, re-imagined and reignited for television. Additionally, the licensing deal will cover Hasbro’s popular Monopoly, Trivial Pursuit and Littlest Pet Shop brands.
Licensing Mediaset has been successfully operating for more than 10 years in the Italian market with the most successful and prestigious TV brands.
“Mediaset is Italy’s leading media group and the perfect strategic partner for us in this key territory,” Hasbro Studios president Stephen Davis said. “We look forward to a long and productive relationship.”
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