New apparel line for Nickelodeon India
Nickelodeon India announced its licensing tie-up with Lilliput Kidswear, to launch an apparel line around some of Nickelodeon’s most popular characters such as Dora the Explorer, Ninja Hattori and Oggy & the Cockroaches.
As part of the deal, Lilliput Kidswear will launch a full array of apparel lines around these characters in March. The spring/summer collections based around each of the characters will include the entire spectrum of kidswear including t-shirts, shirts, capris, shorts, night wear, skirts, sweat-shirts and clothing accessories.
Sandeep Dahiya, senior vice president of consumer products, Viacom 18 Media Pvt. commented: “Lilliput Kidswear is one of the most popular Kidswear retail brands in the country. We truly believe that given their expansive network, world-class manufacturing facility and a great creative team, they can bring the Nickelodeon characters alive on the apparel range. Apparel and accessories are significant categories in the kid’s arena, which are witnessing consistent growth. Kids are getting style-conscious from a very young age and wearing their favourite characters is a great high for them.”
Commenting on the partnership, Sanjeev Narula, chairman and managing director, Lilliput India, added: “Nickelodeon characters are extremely popular with kids and we’re excited to augment our vast offering further with the addition of Dora the explorer, Ninja Hattori and Oggy & the Cockroaches ranges. The spring/summer 2011 collection based around these characters is a unique combination of kid’s fantasy and character themes and we’re confident of them doing really well.”
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