Gemma cuddles up with Care Bears
Brand celebrates 35th anniversary year with greetings cards, balloons and more from new licensee Gemma International
Gemma International has signed to help Care Bears celebrate its 35th anniversary with a range of greeting cards, balloons and partyware.
The new Care Bears collection gives consumers ways to celebrate and share their love of the brand in its milestone year. The announcement brings Care Bears full circle, as it was originally designed for greetings cards in 1982, before breaking out as a pop culture hit in its own right.
“I personally first came across Care Bears in 1982 when I was still involved in the toy trade and I remember how well received they were back then, and 35 years later, the brand continue to resonate with original fans and a whole new generation,” said Tim Rudd-Clarke, Licensing Director for Gemma International. “Our team is very excited to be working with CPLG on Care Bears to create a fantastic range of products from cards to gift packaging and party ware, launching in 2017.”
Working with licensing agent CPLG, Gemma International launched their first greeting cards at Spring Fair last week.
Roubina Minassian, Director of International Licensing for rights holder American Greetings Entertainment , said: “We are excited to work with the excellent team at Gemma International to create products Care Bears fans can use in their celebrations throughout the year. Care Bears are about sharing, caring and expressing feelings, and the new line of partyware from Gemma will help us do just that.”