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Global Icons races into Ford deal

Exclusive global representation agreement signed for Ford’s triumphant rally partner M-Sport

Brand licensing agency Global Icons LLC has secured an exclusive worldwide representation agreement with M-Sport, Ford Motor Company’s championship-winning rally partner.

Global Icons will assist M-Sport to expand its presence in many categories, including apparel, toys and games, digital gaming, car accessories, stationery, back-to-school, gifts, footwear, eyewear, bags and luggage, watches, fragrances, and textiles. 
“Our agency is thrilled to partner with this amazing brand and looks forward to introducing new consumer touch points to capitalise upon M-Sport’s success,” said David Williams, General Manager at Global Icons Europe Ltd. “It will be our priority to target prospective licensees who can develop products reflecting M Sport’s wining heritage. Key targeted product categories are apparel, car accessories, toys & gifting, leveraging the all new EcoBoost Ford Fiesta WRC.” 

M-Sport has added both the reigning FIA World Rally Champion and WRC Driver of the Year to its line-up and is primed to return to the top step of the podium and reclaim its place as the world’s number one WRC team. With the team’s all-new EcoBoost Ford Fiesta WRC winning its maiden race at Rallye Monte Carlo, excitement is building. 

Andrew Wheatley, Business Development Manager at M-Sport said: “We at M-Sport are delighted to be joining forces with Global Icons at this important time in the development of the company and the various brands we are promoting. The World Rally Championship is attracting a lot of global motorsport attention and we look forward to working with the team at Global Icons to maximise the opportunity in the future.”

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