Bulldog signs new apparel deal for Monkey
Bulldog Licensing has announced details of a new apparel agreement for Monkey, the star of advertisements for ITV Digital and PG Tips.
Monkey’s double act with comedian Johnny Vegas is one of the most popular ad campaigns ever to appear on the small screen, and has turned Monkey into a cultural icon and one of the most saleable brands in Britain for the 16-34 year old consumer.
He has a cult following of tens of thousands of fans across online sites such as Facebook and YouTube, and is currently back on screens in a new batch of commercials.
The new deal is with top licensee BCI and will see the launch of a range of T-shirts emblazoned with Monkey’s iconic image.
This latest agreement adds BCI to a range of existing partners - Posh Paws is on board for plush, GB Eye for posters and Danilo for Monkey greetings cards and calendars, whilst Bluebird Brands is producing a wide range of products including fashion bags, laptop bags, plush bags and purses as well as a homewares line that will include aprons, hot water bottles, mugs and tea towels.
Licensor for the Monkey brand is Comic Relief, meaning that all licensed products sold will help the charity.
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