eOne announces live Peppa Pig show
Entertainment One has announced that Peppa Pig will be making a return to the stage this autumn in the new live show Peppa Pig’s Treasure Hunt.
Peppa Pig’s Treasure Hunt sets out on the road from 13 October 2011 with tour dates confirmed until July 2012. The show will have a West End Christmas season at the Criterion Theatre (1 December 2011 – 1 January 2012), following the sell-out success of last year’s seasonal run there.
Andrew Carley, head of licensing, Entertainment One, commented: "We’re delighted to be working with Fiery Angel and Limelight Productions on a second Peppa Pig live stage show. They’re a talented team with a proven ability to create productions of the most incredible quality that bring the world of Peppa Pig alive for young fans and parents alike."
Peppa Pig’s first stage tour, Peppa Pig’s Party, set the bar high for children’s theatre shows. It played more than 650 performances in 90 venues across the UK and Ireland in less than two years making it one of the top performing children’s shows of 2010 and 2011. The show grossed £5.4 million in sales, averaged 80% capacity at the box office and was seen by approximately 400,000 people. The Criterion Christmas run 2010 – 2011 gave the theatre the biggest advance in its box office history.
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