eOne inks new Ben and Holly deal
Entertainment One has revealed key broadcast and licensing developments for Ben and Holly’s Little Kingdom.
The Ben and Holly’s Little Kingdom licensing programme has 34 UK
licensees on board to produce merchandise targeting children aged 3-7
years-old for the initial launch.
New product launches for autumn/winter include stationery, greetings,
role-play toys, electronic learning toys, confectionary, annuals, hair
accessories, jewellery, lighting, melamine, lunch ware, bags,
umbrella’s, belts, hats, scarves, gloves and footwear.
Hannah Mungo, head of UK licensing at Entertainment One, commented: "Ben
and Holly’s Little Kingdom has captured the imagination of
broadcasters, licensees, retailers and consumers across the UK. Our
investment in new content and solid marketing support will ensure that
the property continues to out perform our forecasts and claim it’s right
The brand’s presence at retail during Q4 2011 will be boosted by
dedicated television advertising for Golden Bear’s toy range, MV Sport’s
outdoor toys and eOne’s DVD release of The Tooth Fairy this October.
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